Climatron: Personal Blog of Kyle Vandercamp

I was surprised to find myself watching a series of ads all in a row last night – all trying to rally the public to make a change and in so doing help avert climate change.

The consistency of tone, one after the other, made me realise how offensive this form of messaging can be. From the so-called denialists and skeptics through to the millions and billions of people who know or care less when it comes to climate change, all can still be repulsed by the style and messages herein. I suppose this is advertising at its worst – trying to sell doom and gloom – whenever that happens bad ideas and corny executions follow.

Propaganda can sell hearts and minds when the message is a synthetic dopamine or a decisive cure for hangovers. But try selling solutions to famine, drought, poverty, catastrophic climate change, which all involve a change in mass psychology and it all falls apart!

Here are some impotent examples: